How many domestic, owned Kona Grill venues are included in the Benihana franchise's total?
Benihana Franchise · 2024 FDDAnswer from 2024 FDD Document
| STK(1) | Kona Grill | ONE Hospitality(2) | Total | |
|---|---|---|---|---|
| Domestic | ||||
| Owned | 17 | 27 | 2 | 46 |
| Managed | 2 | — | 1 | 3 |
| Licensed | 1 | — | — | 1 |
| Total domestic | 20 | 27 | 3 | 50 |
| International | ||||
| Owned | — | — | 1 | 1 |
| Managed | 4 | — | 4 | 8 |
| Licensed | 4 | — | — | 4 |
| Total international | 8 | — | 5 | 13 |
| Total venues | 28 | 27 | 8 | 63 |
Source: Item 22 — CONTRACTS (FDD pages 73–74)
What This Means (2024 FDD)
According to Benihana's 2024 Franchise Disclosure Document, the franchise has 27 domestic, owned Kona Grill venues. This number is part of a larger portfolio that includes STK restaurants and ONE Hospitality venues. These Kona Grill locations contribute to Benihana's overall revenue and brand presence.
For a prospective franchisee, this indicates the established presence and scale of the Kona Grill brand within Benihana's operations. It suggests a degree of stability and market recognition that could be beneficial. However, it also means that new franchisees will be entering a system with existing locations, which could impact site selection and market competition.
The FDD also lists the number of managed and licensed venues, providing a comprehensive overview of Benihana's operational models. This information is useful for understanding the different ways Benihana expands its brand and generates revenue, which can be helpful in assessing the overall health and growth strategy of the franchise system.
It is important for potential franchisees to consider these figures in conjunction with other financial performance data, such as average restaurant revenue and operating profit, to gain a complete understanding of the Kona Grill brand's performance and potential profitability.