At which hotel is the Benihana STK San Diego location situated?
Benihana Franchise · 2024 FDDAnswer from 2024 FDD Document
| Venue | Hotel/Casino/Special Venue | Location | Type of Interest |
|---|---|---|---|
| STK Atlanta | — Atlanta, Georgia | Owned | |
| STK Bellevue | — | Bellevue, Washington | Owned |
| STK Boston | — | Boston, Massachusetts | Owned |
| STK Charlotte | — | Charlotte, North Carolina | Owned |
| STK Chicago | — | Chicago, Illinois | Owned |
| STK Dallas | — | Dallas, Texas | Owned |
| STK Denver | — | Denver, Colorado | Owned |
| STK Doha | The Ritz-Carlton | Doha, Qatar | Licensed |
| STK Downtown (1) | — | New York, New York | Owned (2) |
| STK Dubai | Jumeirah Beach Residence | Dubai, United Arab Emirates | Licensed |
| STK Ibiza | Ibiza Corso Hotel & Spa | Illes Balears, Spain | Licensed |
| STK Las Vegas | The Cosmopolitan | Las Vegas, Nevada | Managed |
| STK London | ME London | London, England | Managed |
| STK Los Cabos | Los Cabos Airport | Cabo San Lucas, Mexico | Licensed |
| STK Miami Beach | — | Miami Beach, Florida | Owned |
| STK Midtown | — | New York, New York | Owned |
| STK Milan | ME Milan | Milan, Italy | Managed |
| STK Nashville | — | Nashville, Tennessee | Owned |
| STK Orlando (1) | Disney Springs | Orlando, Florida | Owned |
| STK Salt Lake City | — | Salt Lake City, Utah | Owned |
| STK San Diego (1) | Andaz Hotel | San Diego, California | Owned |
| STK San Juan | Condado Vanderbilt Hotel | San Juan, Puerto Rico | Licensed |
| STK San Francisco | — | San Francisco, California | Owned |
| STK Scottsdale (1) | — | Scottsdale, Arizona | Managed |
| STK Stratford | The Gantry London | London, England | Managed |
| STK Toronto | — | Toronto, Canada | Managed |
| STK Westwood | W Hotel | Los Angeles, California | Owned |
| STK Washington DC | Marriot Marquis | Washington, D.C. | Owned |
Source: Item 22 — CONTRACTS (FDD pages 73–74)
What This Means (2024 FDD)
According to Benihana's 2024 Franchise Disclosure Document, the STK San Diego location is situated in the Andaz Hotel. This information is part of a broader list of STK locations and their respective venues, providing prospective franchisees with insight into the types of locations where Benihana's STK restaurants operate. The document lists the location type (hotel, casino, or special venue) for various STK restaurants. This can be valuable for franchisees as it gives an idea of the brand's presence in different settings.
Knowing the specific hotels or venues associated with STK locations can help potential franchisees understand the brand's target market and the types of environments in which the restaurants thrive. For example, the presence of STK in hotels like The Ritz-Carlton in Doha or The Cosmopolitan in Las Vegas indicates a focus on high-end clientele and tourist destinations. Similarly, locations within special venues like Disney Springs in Orlando suggest a family-oriented market.
For a prospective franchisee, this information is useful for assessing the potential of different locations and understanding the brand's overall strategy. It also highlights the importance of location in Benihana's STK restaurant concept, as the success of the restaurant is closely tied to its setting and the type of customers it attracts. This information is typically found in Item 22 of the FDD, which covers contracts and provides details about the locations of existing restaurants.