What health concerns, besides COVID-19, could severely affect Benihana's business?
Benihana Franchise · 2024 FDDAnswer from 2024 FDD Document
ons and other segments of the industry may harm our ability to maintain acceptable levels of revenue growth, limit our development of new restaurants or concepts, or force us to close one or more of our restaurants or F&B hospitality services operations.
We may also need to evolve our concepts to compete with popular new restaurant or F&B hospitality services operation formats, concepts or trends that emerge from time to time, and we cannot provide any assurance that any changes we make to any of our concepts in response will be successful or not adversely affect our profitability.
Health and Safety
Health concerns arising from outbreaks of flu viruses or other diseases, or regional or global health pandemics could severely affect our business.
The United States and other countries have experienced, or may experience in the future, outbreaks of viruses, such as coronavirus, norovirus, Avian Flu or "SARS," H1N1 or "swine flu," or other diseases such as bovine spongiform encephalopathy, commonly known as "mad cow disease." If a virus is transmitted by human contact, our employees or customers may become infected, or may choose, or be advised, to avoid gathering in public places, any of which may adversely affect the guest traffic at our restaurants and the ability to adequately staff our restaurants, receive deliveries on a timely basis or perform functions at the corporate level. We also may be adversely affected if jurisdictions in which we have restaurants impose mandatory closures, seek voluntary closures or impose restrictions on operations. Even if such measures are not implemented and a virus or other disease does not spread significantly, the perceived risk of infection or significant health risk may adversely affect our business.
To the extent that a virus or disease is food-borne, or perceived to be food-borne, future outbreaks may adversely affect the price and availability of certain food products and cause our customers to eat less of such products. For example, health concerns relating to the consumption of beef or to specific events such as the outbreak of "mad cow disease" may adversely impact sales of our beef-related menu items. In addition, public concern over "avian flu" may cause fear about the consumption of chicken, eggs and other products derived from poultry. The inability to serve beef or poultry-based products would restrict our ability to provide a variety of menu items to our customers.
Source: Item 22 — CONTRACTS (FDD pages 73–74)
What This Means (2024 FDD)
According to Benihana's 2024 Franchise Disclosure Document, health concerns beyond COVID-19, specifically outbreaks of flu viruses, other diseases, or regional/global health pandemics, could severely affect their business. The FDD mentions that the United States and other countries have experienced, or may experience in the future, outbreaks of viruses, such as coronavirus, norovirus, Avian Flu or "SARS," and H1N1 or "swine flu," or other diseases such as bovine spongiform encephalopathy, commonly known as "mad cow disease." These outbreaks could impact Benihana's operations in several ways. If a virus is transmitted by human contact, employees or customers may become infected, or may choose to avoid gathering in public places, which could adversely affect guest traffic and the ability to adequately staff restaurants.
Furthermore, jurisdictions in which Benihana has restaurants may impose mandatory closures, seek voluntary closures, or impose restrictions on operations, regardless of whether the virus or disease spreads significantly. The perceived risk of infection or significant health risk alone may adversely affect Benihana's business. If a virus or disease is food-borne, or perceived to be food-borne, future outbreaks may adversely affect the price and availability of certain food products and cause customers to eat less of such products.
For example, health concerns relating to the consumption of beef or specific events such as the outbreak of "mad cow disease" may adversely impact sales of beef-related menu items. Similarly, public concern over "avian flu" may cause fear about the consumption of chicken, eggs, and other products derived from poultry. The inability to serve beef or poultry-based products would restrict Benihana's ability to provide a variety of menu items to customers.
If Benihana changes its menu in response to such concerns, it may lose customers who do not prefer the new menu and may not be able to sufficiently attract new customers to restore the profitability of its restaurant operations. Such a menu change may also generate different or additional competitors for Benihana's intended customers, against whom Benihana may not be able to successfully compete. Additionally, the FDD notes that failure to protect food supplies and adhere to food safety standards could result in food borne illnesses and adversely affect Benihana's business.