factual

Does the Benihana franchise agreement grant an exclusive territory to the franchisee?

Benihana Franchise · 2024 FDD

Answer from 2024 FDD Document

TERM**

  • 1.1 The Introduction paragraphs set forth above are hereby incorporated in this Article 1 by reference as if set forth fully herein.
  • 1.2 BNC hereby grants to Franchisee and Franchisee accepts a non-exclusive license to operate a single quick-service retail food location, with a limited menu and requiring limited equipment, branded as a BENIHANA® outlet (the "Restaurant") at the location identified in the accompanying Contract Data Sheet attached as Exhibit A hereto (the "Location"), using the Marks and the BENIHANA System solely in accordance with the BENIHANA Standards and the particular terms of this Agreement.
  • 1.3 Unless sooner terminated in accordance with the provisions of this Agreement, this Agreement and the franchise and license granted hereunder shall be for a period ending fifteen (15) years from the date the Restaurant opens for business to the public (the "Franchise Term"). Franchisee agrees to operate the Restaurant in accordance with this Agreement at the Location for the entire Franchise Term.
  • 1.3.1 Notwithstanding anything in Section 1.3 above, after the first five years of the Franchise Term, BNC will have the option, on ten (10) days' notice, to terminate the Franchise Agreement if average monthly sales for any prior six-month period are below $400,000.
  • 1.4 The grant of this franchise does not grant, or imply the grant of, rights with regard to any other BENIHANA Restaurant at any other Location. Franchisee shall have no right whatsoever under this Agreement or otherwise to use, license, sublicense, or franchise others to use the Marks or the BENIHANA System. Franchisee acknowledges that Franchisee is not granted any options, rights of first refusal or development opportunities.
  • 1.5 During the Franchise Term, if and only if Franchisee is in full compliance with the terms and conditions of this Agreement, and subject to BNC's rights set forth in Section 1.7 of this Agreement, BNC shall not operate or license any person or entity other than Franchisee to operate, a BENIHANA Restaurant at any location that is within the "Restaurant Area" specified in the Contract Data Sheet attached

to this Agreement.

  • 1.6 Franchisee expressly acknowledges that the franchise granted under this Agreement is nonexclusive and that any geographic limitation on BNC's rights to use or license the Marks under this Agreement relates solely to the operation of a BENIHANA Restaurant at the Location.
  • 1.7 Nothing in this Agreement is intended to or shall limit in any way any rights of BNC or its affiliates to: (i) own and operate, or license others the right to own and operate, competing restaurants other than a BENIHANA Restaurant at any location, regardless of the proximity to the Restaurant, including but not limited to restaurants using the trademark RA® Sushi; (ii) own and operate, or license others the right to own and operate, BENIHANA Restaurants, including another business similar to the Restaurant outside the Restaurant Area, even if such BENIHANA Restaurants compete with the Restaurant or draw customers from the Restaurant Area;

Source: Item 22 — CONTRACTS (FDD pages 73–74)

What This Means (2024 FDD)

According to the 2024 Benihana Franchise Disclosure Document, the franchise agreement grants a limited, but not fully exclusive, territory to the franchisee. Benihana grants a non-exclusive license to operate a single quick-service retail food location at a specific location. However, Benihana agrees not to operate or license another Benihana Restaurant within the "Restaurant Area" specified in the Contract Data Sheet, provided the franchisee is in full compliance with the agreement.

Despite this limited protection, the Benihana franchise agreement explicitly states that the franchise is nonexclusive. Benihana retains significant rights, including the right to operate or license competing restaurants (other than another Benihana Restaurant) regardless of proximity to the franchisee's location, including RA® Sushi restaurants. Benihana can also operate or license other Benihana Restaurants outside the Restaurant Area, even if they compete with the franchisee's restaurant.

Furthermore, Benihana reserves the right to engage in the production, distribution, and sale of any product or service under the Benihana trademarks through alternative channels of distribution, such as grocery stores, internet sales, and direct marketing, without any geographic limitations. They can also license others to use the Benihana System within Special Distribution Opportunities, such as airports, transportation facilities, entertainment complexes, hotels, casinos, convention centers, and military facilities. These extensive exceptions significantly limit the scope of any territorial protection a franchisee might expect.

Disclaimer: This information is extracted from the 2024 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.