What expenses are included in Benihana's owned restaurant operating expenses?
Benihana Franchise · 2024 FDDAnswer from 2024 FDD Document
Owned restaurant operating expenses. We measure owned restaurant operating expenses as a percentage of owned restaurant net revenues. Owned restaurant operating expenses include the following:
- Payroll and related expenses. Payroll and related expenses consist of manager salaries, hourly staff payroll and other payroll-related items, including taxes, insurance and fringe benefits. We measure our labor cost efficiency by tracking total labor costs as a percentage of owned restaurant net revenues.
- Occupancy. Occupancy comprises all occupancy costs, consisting of both fixed and variable rent, deferred rent expense, which is a non-cash adjustment included in our Adjusted EBITDA calculation as defined below, common area maintenance charges, real estate property taxes, utilities and other related occupancy costs and is measured by considering both the fixed and variable components of certain occupancy expenses.
- Direct operating expenses. Direct operating expenses consist of supplies, such as paper, smallwares, china, silverware and glassware, cleaning supplies, credit card fees and linen costs. Direct operating expenses are typically measured as a variable expense based on owned restaurant net revenues.
- Outside services. Outside services include music and entertainment costs, such as the use of live DJ's, promoter costs, security services, outside cleaning services and commissions paid to event staff for banquet sales and delivery service fees.
- Repairs and maintenance. Repairs and maintenance consist of general repair work to maintain our facilities, and computer maintenance contracts. We expect these costs to increase at each facility as they get older.
- Marketing. Marketing includes the cost of promoting our brands and, at times, can include the cost of goods used specifically for complementary purposes. Marketing costs will typically be higher during the first 18 months of a restaurant's operations.
General and administrative. General and administrative expenses are comprised of all corporate overhead expenses, including payroll and related benefits, stock-based compensation expense, professional fees, such as legal and accounting fees, insurance and travel expenses. Certain centrally managed general and administrative expenses are allocated specifically to restaurant locations and are reflected in owned restaurant operating expenses and include shared services such as reservations, events and marketing.
Source: Item 22 — CONTRACTS (FDD pages 73–74)
What This Means (2024 FDD)
According to Benihana's 2024 Franchise Disclosure Document, owned restaurant operating expenses are measured as a percentage of owned restaurant net revenues and include several categories of costs. These include payroll and related expenses, which cover manager salaries, hourly staff payroll, taxes, insurance, and fringe benefits.
Occupancy costs are also included, encompassing fixed and variable rent, deferred rent expense, common area maintenance charges, real estate property taxes, utilities, and other related occupancy costs. Direct operating expenses, such as supplies (paper, smallwares, china, etc.), cleaning supplies, credit card fees, and linen costs, are also factored in. These are typically measured as a variable expense based on owned restaurant net revenues.
Further, owned restaurant operating expenses include outside services like music and entertainment (e.g., live DJs), promoter costs, security services, outside cleaning services, commissions paid to event staff for banquet sales, and delivery service fees. Repairs and maintenance costs for facilities and computer maintenance contracts are included, and these costs are expected to increase as facilities age. Finally, marketing costs for promoting the brand, including the cost of goods used for complementary purposes, are included; these costs are typically higher during the first 18 months of a restaurant's operation. Certain centrally managed general and administrative expenses are allocated specifically to restaurant locations and are reflected in owned restaurant operating expenses and include shared services such as reservations, events and marketing.