What concepts are included under Benihana's ONE Hospitality?
Benihana Franchise · 2024 FDDAnswer from 2024 FDD Document
Our ONE Hospitality platform is composed of our F&B hospitality management and consulting agreements with hotels, casinos, and other high-end locations as well as our other brands and venue concepts, which are described below:
- F&B Services. Our F&B services for hospitality venues provide attractive and comprehensive tailored food and beverage solutions to our hospitality clients. Our fee-based hospitality food and beverage solutions include developing, managing and operating restaurants, bars, rooftops, pools, banquet and catering services, private dining rooms, in-room dining services and mini bars on a contract basis. Currently, we operate five venues pursuant to F&B hospitality management agreements with hotels and casinos in the United States and in Europe. Historically, our clients have provided the majority of the capital required for the development of the facilities we manage on their behalf.
- ANGEL. ANGEL Rooftop bar and Dining is a sophisticated Southern-Mediterranean restaurant with two indoor and outdoor bars, a floral garden patio, and a plunge pool located within the Hotel Calimala in Florence, Italy.
- Bao Yum. A fast-casual concept that offers a whimsical twist on classic bao. Bao Yum serves breakfast, lunch, dinner and dessert bao along with a variety of salads, soups, sandwiches and snacks. Bao Yum currently operates within the Westminster Curio Hotel in London and in Austin, Texas through a licensing agreement with Reef Kitchens.
- Heliot. Heliot Steak House is an award-winning steakhouse and bar within the Hippodrome Casino in London that offers impressive views of the main casino gambling floor.
- Hideout. The Hideout by STK is an outdoor, poolside restaurant and bar within the W Hotel in Westwood, California, which complements our owned STK and F&B hospitality services also offered within the W Hotel in Westwood.
- Radio. Radio Rooftop is a premier rooftop restaurant and lounge bar concept boasting striking city views with a signature location on top of the ME Milan hotel.
- Rivershore Bar & Grill. Rivershore Bar & Grill celebrates the end of the Oregon Trail with a
beautiful river view, American favorites and friendly, professional service in Oregon City,
Source: Item 22 — CONTRACTS (FDD pages 73–74)
What This Means (2024 FDD)
According to Benihana's 2024 Franchise Disclosure Document, the ONE Hospitality platform includes F&B hospitality management and consulting agreements with hotels, casinos, and other high-end locations, as well as other brands and venue concepts. These concepts encompass a range of food and beverage services and venues.
Specifically, ONE Hospitality includes F&B Services, which are tailored food and beverage solutions for hospitality clients, including developing, managing, and operating restaurants, bars, rooftops, pools, banquet and catering services, private dining rooms, in-room dining services, and mini bars on a contract basis. Other concepts include ANGEL Rooftop bar and Dining, a Southern-Mediterranean restaurant in Florence, Italy; Bao Yum, a fast-casual concept serving bao; Heliot Steak House, an award-winning steakhouse and bar in London; Hideout by STK, an outdoor poolside restaurant and bar in Westwood, California; Radio Rooftop, a rooftop restaurant and lounge bar; and Rivershore Bar & Grill, a bar and grill in Oregon City, Oregon.
Prospective Benihana franchisees should note that ONE Hospitality represents a diverse portfolio of concepts beyond the core Benihana restaurant franchise. These concepts cater to different market segments and operational models, ranging from full-service restaurants and bars to fast-casual dining and hospitality management services. This indicates that Benihana's parent company, The ONE Group Hospitality, Inc., is involved in various aspects of the hospitality industry, which could provide opportunities for synergy and cross-promotion but also requires a broad range of expertise and resources.