What brands and venue concepts are included in the ONE Hospitality segment for Benihana?
Benihana Franchise · 2024 FDDAnswer from 2024 FDD Document
Our ONE Hospitality platform is composed of our F&B hospitality management and consulting agreements with hotels, casinos, and other high-end locations as well as our other brands and venue concepts, which are described below:
- F&B Services. Our F&B services for hospitality venues provide attractive and comprehensive tailored food and beverage solutions to our hospitality clients. Our fee-based hospitality food and beverage solutions include developing, managing and operating restaurants, bars, rooftops, pools, banquet and catering services, private dining rooms, in-room dining services and mini bars on a contract basis. Currently, we operate five venues pursuant to F&B hospitality management agreements with hotels and casinos in the United States and in Europe. Historically, our clients have provided the majority of the capital required for the development of the facilities we manage on their behalf.
- ANGEL. ANGEL Rooftop bar and Dining is a sophisticated Southern-Mediterranean restaurant with two indoor and outdoor bars, a floral garden patio, and a plunge pool located within the Hotel Calimala in Florence, Italy.
- Bao Yum. A fast-casual concept that offers a whimsical twist on classic bao. Bao Yum serves breakfast, lunch, dinner and dessert bao along with a variety of salads, soups, sandwiches and snacks. Bao Yum currently operates within the Westminster Curio Hotel in London and in Austin, Texas through a licensing agreement with Reef Kitchens.
- Heliot. Heliot Steak House is an award-winning steakhouse and bar within the Hippodrome Casino in London that offers impressive views of the main casino gambling floor.
- Hideout. The Hideout by STK is an outdoor, poolside restaurant and bar within the W Hotel in Westwood, California, which complements our owned STK and F&B hospitality services also offered within the W Hotel in Westwood.
- Radio. Radio Rooftop is a premier rooftop restaurant and lounge bar concept boasting striking city views with a signature location on top of the ME Milan hotel.
- Rivershore Bar & Grill. Rivershore Bar & Grill celebrates the end of the Oregon Trail with a
beautiful river view, American favorites and friendly, professional service in Oregon City,
Source: Item 22 — CONTRACTS (FDD pages 73–74)
What This Means (2024 FDD)
According to Benihana's 2024 Franchise Disclosure Document, the ONE Hospitality platform includes several brands and venue concepts. These include F&B Services, which provides tailored food and beverage solutions to hospitality clients, encompassing the development, management, and operation of restaurants, bars, rooftops, pools, banquet and catering services, private dining rooms, in-room dining services, and mini bars on a contract basis. Currently, Benihana operates multiple venues under F&B hospitality management agreements with hotels and casinos in the United States and Europe. Historically, the majority of capital required for these facilities has been provided by the clients.
Other brands and venue concepts under the ONE Hospitality platform include ANGEL Rooftop bar and Dining, a Southern-Mediterranean restaurant in Florence, Italy; Bao Yum, a fast-casual concept with a whimsical twist on classic bao, operating in London and Austin, Texas; Heliot Steak House, an award-winning steakhouse and bar in London's Hippodrome Casino; Hideout by STK, an outdoor, poolside restaurant and bar in Westwood, California; Radio Rooftop, a rooftop restaurant and lounge bar with locations in Milan and London; and Rivershore Bar & Grill in Oregon City, Oregon.
For a prospective franchisee, understanding the breadth of the ONE Hospitality platform is crucial. It demonstrates Benihana's diverse capabilities in managing and consulting for various hospitality venues, which extends beyond the traditional Benihana restaurant model. This diversity may offer opportunities for franchisees interested in different types of food and beverage concepts or those looking to partner with hotels and casinos. However, it's important to note that these concepts are typically managed or licensed by Benihana, rather than offered as traditional franchise opportunities.