Under the Annex Brands franchise agreement, what must a franchisee do with the designated trademark?

According to the 2025 FDD, Annex Brands requires franchisees to operate their retail center under the designated trademark. This obligation extends to standard, flex, and express retail center franchises. Franchisees must adhere to the standards and specifications outlined in both the franchise agreement and the Confidential Operating Manuals provided by Annex Brands. This ensures uniformity and consistency across all franchised locations.

This requirement means that franchisees cannot deviate from the established branding, operational procedures, and quality standards set by Annex Brands. The Confidential Operating Manuals likely contain detailed instructions on how to use the trademark, display signage, and deliver services in a manner that aligns with the brand's identity. By mandating adherence to these standards, Annex Brands aims to maintain a consistent brand image and customer experience across all franchise locations.

For a prospective Annex Brands franchisee, this signifies a commitment to follow the franchisor's established system. While it provides a proven framework for operating the business, it also limits the franchisee's autonomy in making independent decisions about branding and operations. Therefore, it is crucial for potential franchisees to carefully review the franchise agreement and the Confidential Operating Manuals to fully understand the scope of these requirements and ensure they are comfortable operating within the prescribed guidelines.