When did Annex Brands register the 'Pak Mail & design' mark with registration number 2,354,931?

According to Annex Brands' 2025 Franchise Disclosure Document, the 'Pak Mail & design' mark with registration number 2,354,931 was registered on June 6, 2000. This information is crucial for prospective franchisees as it confirms the legal protection and registration date of a key brand identifier. Annex Brands owns this mark, and franchisees are granted the right to use it under the terms of the franchise agreement.

The registration of trademarks like 'Pak Mail & design' is a standard practice in franchising, ensuring brand consistency and preventing unauthorized use. Franchisees must adhere to Annex Brands' guidelines for using the mark, as detailed in their manuals and franchise agreement. This includes proper display on the retail center, stationery, and marketing materials.

Annex Brands retains ownership of the goodwill associated with the 'Pak Mail & design' mark. This means that any positive brand recognition and customer loyalty generated through the use of the mark benefits Annex Brands directly. Franchisees contribute to this goodwill through their operations but do not own the mark itself.

It is also important to note that Annex Brands has the right to modify or substitute any mark at its discretion. Franchisees are obligated to comply with any such changes at their own expense. This underscores the importance of staying updated with Annex Brands' branding guidelines and any potential changes to the marks being used.