What pricing obligations do Annex Brands franchisees have regarding coupons and promotions?

According to Annex Brands' 2025 Franchise Disclosure Document, franchisees have the ability to set their own prices for goods and services. However, Annex Brands requires that franchisees fully honor all coupons, price-reduction promotions, and other promotions or programs as directed by the company.

This means that while an Annex Brands franchisee has the autonomy to determine their pricing strategy, they must participate in system-wide marketing efforts by honoring promotional offers. This ensures a consistent brand experience for customers across all locations and helps to drive sales through coordinated marketing campaigns.

By mandating participation in promotional programs, Annex Brands aims to maintain brand consistency and leverage the collective marketing power of the franchise system. While franchisees retain control over their base prices, they must adhere to the promotional guidelines set forth by Annex Brands to ensure the success of marketing initiatives.