How much advance notice will Annex Brands provide before modifying or discontinuing the automatic enrollment program for Google PPC Ads?

According to the 2025 FDD, Annex Brands may modify or discontinue the automatic enrollment program for Google PPC Ads with 30 days' advance notice to the franchisee. This notice will be provided in the Retail Marketing Manual for Standard, Express and Flex Retail Centers, in New Center/New Owner Marketing Program documents, in the Manuals, or otherwise in writing.

This means that Annex Brands franchisees need to stay informed about potential changes to the Google PPC Ads program, as the franchisor has the discretion to alter or end the program with a month's notice. Franchisees should regularly check the specified documents and manuals, as well as any written communications from Annex Brands, to remain aware of any modifications or discontinuation of the program.

Franchisees should consider the implications of these changes for their marketing strategies and budgets. If the automatic enrollment program is modified, franchisees may need to adjust their ad campaigns or allocate resources differently. If the program is discontinued, franchisees will need to develop alternative marketing plans to maintain their online presence and attract customers. It is important to note that the initial enrollment in Google PPC Ads occurs automatically after the New Center/New Owner Marketing Program ends, with a monthly cost of $600, unless the franchisee opts out with 30 days' notice.