On what is the Gross Sales attainable by an Annex Brands franchisee largely dependent?

According to Annex Brands's 2025 Franchise Disclosure Document, the gross sales a franchisee can achieve are highly dependent on the type and quality of service they offer and their individual sales and marketing efforts. This means that while Annex Brands provides a framework and brand recognition, the success of each location is significantly influenced by the franchisee's active involvement in providing excellent service and promoting their business within their community.

For a prospective franchisee, this highlights the importance of having a strong customer service orientation and a proactive approach to marketing. Simply opening a location is not enough; franchisees need to be actively engaged in attracting and retaining customers through various sales and marketing strategies. This could include local advertising, community involvement, and providing specialized services that meet the specific needs of their target market.

The FDD also provides financial performance representations based on data from existing franchised centers. For the fiscal year ended September 30, 2024, the average annual gross sales for 528 franchised standard and flex retail centers in operation for at least 12 months was $378,000, with a range from $1,572,000 to $33,000. This wide range underscores the impact of the franchisee's efforts on their center's financial performance. The median annual gross sales for these centers was $331,000.

Prospective franchisees should carefully consider their own capabilities and resources in these areas when evaluating the Annex Brands franchise opportunity. While the brand offers a proven business model, the ultimate success of the franchise hinges on the franchisee's ability to deliver high-quality service and effectively market their business.