Can an Annex Brands franchisee set their own prices?

According to Annex Brands's 2025 Franchise Disclosure Document, franchisees generally have the authority to set their own prices for goods and services offered at their centers. However, this flexibility is subject to a significant condition. Annex Brands franchisees are obligated to fully honor all coupons, price-reduction promotions, and other promotional programs as directed by Annex Brands.

This means that while franchisees can establish their standard pricing, they must participate in and adhere to any promotional pricing strategies dictated by the franchisor. This requirement ensures brand consistency and coordinated marketing efforts across all franchise locations.

For a prospective franchisee, this implies a need to balance independent pricing decisions with the promotional requirements set by Annex Brands. Franchisees should carefully consider the potential impact of these promotions on their profit margins and overall revenue. It is also important to understand the frequency and scope of these promotions to effectively manage pricing strategies and maintain profitability.