How should the Annex Brands franchisee display the Marks at the Center and in advertising materials?

According to the 2025 FDD, an Annex Brands franchisee must prominently display the Marks at their Center and in advertising and marketing materials. However, this display must be done specifically in the manner prescribed by Annex Brands and according to their current advertising and marketing policies. This means franchisees do not have complete autonomy over how the Annex Brands trademarks and logos are presented to the public.

Annex Brands retains control over the use of its Marks to maintain a consistent brand image across all franchise locations. This is a common practice in franchising, as uniformity helps customers easily recognize and trust the brand. The franchisee also agrees to use the Marks as the sole identifiers of the Center, while identifying themselves as the independent owner in a manner prescribed by Annex Brands.

This requirement ensures that the Annex Brands brand is consistently presented, which can positively impact customer perception and overall brand recognition. However, it also means that franchisees must stay updated on Annex Brands's guidelines and policies regarding the use of the Marks, and may need to make adjustments to their displays or advertising materials to comply with any changes. Franchisees should maintain open communication with Annex Brands to ensure compliance and avoid any potential issues related to trademark usage.