Where in the Annex Brands Franchise Agreement can I find information about the discontinuance of use of marks?
Annex_Brands Franchise · 2025 FDDAnswer from 2025 FDD Document
E. DISCONTINUANCE OF USE OF MARKS. If it becomes advisable at any time, in Franchisor's sole discretion, for Franchisor and/or Franchisee to modify or discontinue use of any Mark, and/or to use 1 or more additional or substitute trademarks or service marks, Franchisee agrees to comply with Franchisor's instructions in that regard within a reasonable time after written notice thereof by Franchisor. Franchisor will have no liability or obligation whatsoever with respect to Franchisor's modification or discontinuance of any Mark.
Source: Item 22 — Contracts (FDD pages 109–110)
What This Means (2025 FDD)
According to Annex Brands' 2025 Franchise Disclosure Document, the information regarding the discontinuance of the use of marks is found in the Retail Center Franchise Agreement. Specifically, it states that if Annex Brands deems it advisable to modify or discontinue the use of any mark, or to use additional or substitute trademarks or service marks, the franchisee must comply with Annex Brands' instructions. This compliance must occur within a reasonable time frame after receiving written notice from Annex Brands.
This clause means that Annex Brands retains the right to change its branding and trademarks, and franchisees are obligated to implement these changes at their own locations. This could involve updating signage, marketing materials, and other branded items to reflect the new marks. Franchisees need to be aware that Annex Brands will not be liable for any costs or obligations related to these changes.
This section of the Franchise Agreement highlights the importance of franchisees staying adaptable and responsive to Annex Brands' directives. While Annex Brands is responsible for developing and maintaining the brand, franchisees bear the responsibility of implementing any changes to the brand at their own expense. Prospective franchisees should consider the potential costs associated with rebranding when evaluating the Annex Brands franchise opportunity.