What are some examples of media that the Annex Brands marketing fund may advertise in?
Annex_Brands Franchise · 2025 FDDAnswer from 2025 FDD Document
Under our continuing marketing program, you must participate in a system-wide marketing fund. You must participate in all marketing fund programs. You will set your own prices, except that you must fully honor all coupons, price-reduction promotions and other promotions/programs as we direct. The fund may advertise in print or digital media, direct mail, publicity posters, brochures, coupons, presentation booklets, radio, television, Internet, email marketing programs, social media platforms, online directory listings, other networking platforms, and related media. The coverage of the media may be local, regional or national. We manage the preparation of marketing, advertising, and promotional materials and brand publicity in-house, but may use a regional or national advertising agency or supplier to produce and/or distribute materials.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 45–62)
What This Means (2025 FDD)
According to Annex Brands' 2025 Franchise Disclosure Document, the marketing fund may utilize various advertising channels. These include both traditional and digital media formats to promote the brand and its services. The marketing efforts can span across local, regional, or even national levels, depending on the specific campaign and its objectives.
Annex Brands specifies that the marketing fund may be used for advertising in print or digital media, direct mail, publicity posters, brochures, coupons, presentation booklets, radio, television, Internet, email marketing programs, social media platforms, online directory listings, other networking platforms, and related media. This wide range of options allows Annex Brands to reach a diverse audience and tailor its marketing strategies to different demographics and geographic locations.
Annex Brands manages the creation of marketing materials and brand publicity internally but may also collaborate with regional or national advertising agencies or suppliers for production and distribution. Franchisees are required to participate in all marketing fund programs and must adhere to the franchisor's directives regarding coupons, price reductions, and other promotions. This ensures a consistent brand image and coordinated marketing efforts across all franchise locations.