May Annex Brands establish a 'Matching Funds Advertising Program'?
Annex_Brands Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisor may, but is not required to, establish a "Matching Funds Advertising Program" (governed by rules set forth in the Manuals) whereby any Advertising Association to which Franchisee belongs (see Subsection 10.D of this Agreement) may apply to Franchisor for a portion of the funds allocated to the Matching Funds Advertising Program. In addition to any funds available from the Matching Funds Advertising Program, Franchisee is expected to use additional funds to conduct individual Center marketing/advertising.
Source: Item 22 — Contracts (FDD pages 109–110)
What This Means (2025 FDD)
According to Annex Brands's 2025 Franchise Disclosure Document, Annex Brands may, but is not required to, establish a 'Matching Funds Advertising Program'. This program is governed by rules set forth in the manuals. Any Advertising Association to which a franchisee belongs may apply to Annex Brands for a portion of the funds allocated to the Matching Funds Advertising Program.
In addition to any funds available from this program, franchisees are expected to use additional funds to conduct individual center marketing and advertising. This means that while Annex Brands may offer support through a matching funds program, franchisees should still plan to invest their own capital in local marketing efforts to promote their specific location.
For a franchisee, this implies that participation in the Matching Funds Advertising Program is not guaranteed, as it is subject to Annex Brands's discretion and the rules outlined in the manuals. Franchisees should inquire about the specific criteria and procedures for applying to the program and understand the extent to which they will need to independently fund their marketing initiatives.