For Annex Brands, what is the duration of the copyright for the advertising material 'We Expertly Handle Every Detail'?
Annex_Brands Franchise · 2025 FDDAnswer from 2025 FDD Document
On December 18, 2007, our affiliate, PMCA, registered a copyright for advertising material titled "We Expertly Handle Every Detail," which was first published on September 22, 2003 (registration no. VA 1-647-047). The duration of the copyright is 95 years from the date of first publication, without further renewal rights.
Source: Item 14 — Patents, Copyrights, and Proprietary Information (FDD pages 69–70)
What This Means (2025 FDD)
According to Annex Brands' 2025 Franchise Disclosure Document, the copyright for the advertising material "We Expertly Handle Every Detail" is protected for 95 years from the date of its first publication. The material was initially published on September 22, 2003, and the copyright was registered on December 18, 2007. There are no further renewal rights for the copyright after this 95-year period.
This means that Annex Brands franchisees can use this advertising material during the term of their franchise agreement, knowing it is protected under copyright law for a significant duration. This protection prevents unauthorized use or reproduction of the material by third parties, which helps maintain the brand's integrity and marketing efforts.
Prospective franchisees should note that while they can use the copyrighted material, they must do so in a manner consistent with Annex Brands' ownership rights and solely for operating and promoting their retail center. Annex Brands retains the right to direct franchisees to modify or discontinue the use of any material covered by copyright, so franchisees must stay updated with any changes communicated by the franchisor.