What are the 'commercial characteristics' that Annex Brands considers for site selection?

According to Annex Brands' 2025 Franchise Disclosure Document, when selecting a location for a new center, Annex Brands considers several factors. These include demographic characteristics, the population of the area surrounding the site, competition from other businesses, the nature of other businesses in proximity to the site, commercial characteristics, visibility and accessibility, and the size, appearance and other physical characteristics that determine the suitability of the particular premises.

Annex Brands states that if a franchisee proposes a location, Annex Brands will attempt to approve or disapprove it within 30 days. Annex Brands also states that it will not unreasonably withhold approval of a location that meets its standard site selection criteria.

For prospective franchisees, this means that finding a suitable location is a collaborative process with specific criteria. Franchisees should carefully research potential sites and gather data related to these characteristics to increase the likelihood of approval by Annex Brands. Franchisees should also be aware that they have 365 days from the execution of the franchise agreement to find a location acceptable to Annex Brands, or Annex Brands may terminate the franchise agreement.