According to Annex Brands, where is the location of the retail center designated?
Annex_Brands Franchise · 2025 FDDAnswer from 2025 FDD Document
We grant you the right to operate 1 retail center at a mutually agreed on location designated on Attachment 3 to the franchise agreement. Your marketing and advertising activities related to your retail center, whether taking place within or extending beyond your protected area, must conform to our policies, as specified in our Manuals, in writing or otherwise. The policies apply to Internet and other digital activities such as any approved websites, email marketing programs, social media platforms, online directory listings, and other online networking platforms, as well as to print and other traditional forms of marketing and advertising.
Generally, when you sign a lease for the premises of your retail center, we will determine your protected area according to the following factors: 1) location; 2) population; 3) proximity to similar businesses; 4) number of other businesses providing the same or similar services; 5) demography of the area; 6) growth potential; and 7) market trends. The following standards for each type of retail center applies:
If you operate a standard retail center or flex retail center, the protected area will be the geographic area within a ½-mile radius of the standard or flex retail center.
If you operate an express retail center, the protected area will be the facility in which the retail center is located.
Your protected area may be amended only by mutual written agreement among you, us and any regional licensee for your area.
Source: Item 12 — Territory (FDD pages 62–64)
What This Means (2025 FDD)
According to Annex Brands' 2025 Franchise Disclosure Document, the retail center's location is at a mutually agreed-upon location designated on Attachment 3 to the franchise agreement. This means that the specific location of the Annex Brands retail center will be determined and documented as part of the franchise agreement process.
Annex Brands grants the franchisee the right to operate one retail center at this agreed-upon location. The FDD specifies that when a lease is signed for the premises, Annex Brands will determine the protected area based on factors such as location, population, proximity to similar businesses, the number of other businesses providing similar services, the area's demography, growth potential, and market trends. These factors ensure that the location is strategically chosen to maximize the potential for success.
The protected area around the retail center varies depending on the type of center. For standard or flex retail centers, the protected area is a geographic area within a ½-mile radius. For express retail centers, the protected area is limited to the facility in which the retail center is located. It is important to note that the franchisee does not receive an exclusive territory and may face competition from other franchisees, company-owned outlets, or other channels of distribution. The protected area can only be amended by a mutual written agreement among the franchisee, Annex Brands, and any regional licensee for the area.