Does Zoomin Groomin use Advertising Fees to solicit new franchise sales?
Zoomin_Groomin Franchise · 2025 FDDAnswer from 2025 FDD Document
We do not use Advertising Fees to solicit new franchise sales.
In our last fiscal year ending December 31, 2024, the Advertising Fund spent 100% of its funds on social media, text messages, other media placement, and marketing overhead.
Source: Item 11 — **FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 27–32)
What This Means (2025 FDD)
According to Zoomin Groomin's 2025 Franchise Disclosure Document, the company does not use advertising fees to solicit new franchise sales. The FDD specifies that for the fiscal year ending December 31, 2024, 100% of the advertising fund was allocated to social media, text messages, other media placement, and marketing overhead.
Zoomin Groomin franchisees are required to contribute 2% of their gross revenues to the Advertising Fund, as detailed in the Franchise Agreement. While the fund is administered by Zoomin Groomin, it is not audited. However, franchisees can request unaudited financial statements of the Advertising Fund in writing.
This policy ensures that advertising fees contributed by franchisees are used to promote the brand and support existing franchise locations through various marketing channels, rather than being used for franchise recruitment purposes. This benefits current franchisees by focusing the advertising spend on increasing brand awareness and customer acquisition for their businesses.