What was the total mapping overhead allocated to Zoomin Groomin in 2024?
Zoomin_Groomin Franchise · 2025 FDDAnswer from 2025 FDD Document
| 2024 | 2023 | 2022 | |
|---|---|---|---|
| Marketing Overhead | 57,969 | 54,450 | 37,436 |
| Sales Overhead | 604,458 | 688,571 | 167,602 |
| Total | 662,427 | 743,021 | 205,038 |
| Consulting Overhead | 95,824 | 96,872 | 3,831 |
| Training Overhead | 30,903 | - | 8,000 |
| Legal Overhead | 130,952 | 76,854 | 33,897 |
| Operations Overhead | 39,218 | 32,226 | 4,808 |
| IT Overhead | 78,100 | 11,708 | 10,881 |
| Mapping Overhead | 102,964 | 55,666 | 18,386 |
| Event Management Overhead | 26,880 | 25,692 | 9,000 |
| Accounting Overhead | 76,599 | 55,900 | 29,976 |
| Facilities Overhead | 30,301 | 31,842 | - |
| Assistant Overhead | 22,852 | 8,173 | - |
| Total | 634,593 | 394,933 | 118,779 |
Source: Item 9 — 01. Financial Statements and Exhibits. (FDD pages 68–156)
What This Means (2025 FDD)
According to Zoomin Groomin's 2025 Franchise Disclosure Document, the mapping overhead allocated in 2024 was $102,964. This figure represents the expenses associated with mapping and territory planning, which are important for franchise development and market penetration.
For a prospective franchisee, understanding the mapping overhead is crucial as it reflects the franchisor's investment in strategic location planning. A higher mapping overhead could indicate a more thorough approach to territory selection, potentially leading to better market opportunities for franchisees. Conversely, a lower figure might suggest less emphasis on this aspect.
The mapping overhead trend can also provide insights. In Zoomin Groomin's case, the mapping overhead increased from $55,666 in 2023 to $102,964 in 2024, suggesting a growing focus on strategic territory planning. This increase could be a positive sign for new franchisees, indicating that the franchisor is actively investing in market analysis and expansion strategies.
It is important for potential franchisees to discuss with Zoomin Groomin how these mapping overhead costs translate into tangible benefits for individual franchise locations. Understanding the specific methodologies and data used in territory mapping can help franchisees assess the potential for success in their designated areas.