What was the total amount of expenses for Zoomin Groomin in 2022?
Zoomin_Groomin Franchise · 2025 FDDAnswer from 2025 FDD Document
| 2024 | 2023 | 2022 | |
|---|---|---|---|
| Expenses | |||
| Advertising and Marketing | 919,283 | 280,833 | 96,532 |
| Amortization Expense | 6,000 | 6,000 | 6,000 |
| Area Rep Expense | 1,658,376 | 568,628 | 74,059 |
| Commissions and Consulting | 167,473 | 198,260 | 9,750 |
| Contract Labor | 48,517 | 4,025 | 3,750 |
| Filing Fees | 8,569 | 7,905 | 5,951 |
| Insurance Expense | 7,492 | 5,368 | 4,203 |
| Lease Expense | 27,258 | - | - |
| Legal and Professional | 68,861 | 12,145 | 10,294 |
| Licenses & Fees | 175 | 601 | 535 |
| Meal Expense | 11,695 | 10,425 | 5,372 |
| Meeting Expense | 832 | 2,027 | 10,737 |
| Office Expense | 18,731 | 6,775 | 10,885 |
| Overhead - Corporate | 634,593 | 394,933 | 118,779 |
| Overhead - Marketing & Sales | 662,427 | 743,021 | 205,038 |
| Payroll Taxes | 22,435 | 12,267 | 5,191 |
| Postage and Shipping | 3,622 | 1,810 | 1,463 |
| Salaries and Wages | 296,420 | 163,480 | 71,349 |
| Technology Expense | 30,152 | 32,411 | 33,437 |
| Training Expense | 79,407 | 31,004 | - |
| Travel Expense | 38,807 | 25,712 | 12,748 |
| Van Sales Expense | 13,470 | 6,997 | 1,917 |
| Total Expenses | 4,724,595 | 2,514,627 | 687,990 |
| Net (Loss) | $ (1,825,281) | $ (1,117,726) | $ (482,370) |
Source: Item 9 — 01. Financial Statements and Exhibits. (FDD pages 68–156)
What This Means (2025 FDD)
According to Zoomin Groomin's 2025 Franchise Disclosure Document, the total expenses for the company in 2022 were $687,990. This figure represents the sum of various expenses, including advertising and marketing, amortization, area rep expenses, commissions and consulting, contract labor, filing fees, insurance, legal and professional fees, licenses and fees, meal expenses, meeting expenses, office expenses, corporate and marketing overhead, payroll taxes, postage and shipping, salaries and wages, technology, training, travel, and van sales expenses.
For a prospective franchisee, understanding the franchisor's expenses can provide insight into where Zoomin Groomin is investing its resources. High advertising and marketing expenses could indicate a strong focus on brand awareness and customer acquisition, which could benefit franchisees. Significant area rep expenses might suggest a robust support system for franchisees in the field. Overhead costs reflect the expenses associated with running the corporate office and providing services to franchisees.
It's important to note that these expenses reflect the franchisor's costs and not the potential operating expenses a franchisee will incur. Franchisees should carefully review Item 7 in the FDD, which outlines the estimated initial investment, and Item 19, if available, which may provide information on franchisees' financial performance. Additionally, speaking with existing Zoomin Groomin franchisees can offer valuable insights into their actual operating expenses and profitability.