Since when has Purely Pet LLC, an affiliate of Zoomin Groomin, offered franchises?
Zoomin_Groomin Franchise · 2025 FDDAnswer from 2025 FDD Document
We have an affiliate, Purely Pet LLC d/b/a Salty Dawg formed on May 20, 2024, with a principal business address of 780 Lynnhaven Parkway, Suite 240, Virginia Beach, VA 23452. Salty Dawg offers franchise opportunities for the operation of high-end pet salons providing (A) at present, high-end pet grooming services, retail sales of pet food and pet treats, retail sales of various pet merchandise, and other services related to pet care to pet owners and (B) in the future, may include providing training to groomers and offering groomer certifications. Salty Dawg also offers franchise opportunities for Area Representatives to recruit and support unit franchisees. You will not directly conduct business with this affiliate. This affiliate has offered franchises since August 2024. As of December 31, 2024, Salty Dawg had 2 Unit franchises and 1 Area Representative franchise.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–11)
What This Means (2025 FDD)
According to Zoomin Groomin's 2025 Franchise Disclosure Document, Purely Pet LLC, which also operates under the name Salty Dawg, is an affiliate that began offering franchises in August 2024. Purely Pet LLC was formed on May 20, 2024. As of December 31, 2024, Salty Dawg had 2 Unit franchises and 1 Area Representative franchise.
Purely Pet LLC offers franchise opportunities for high-end pet salons that provide pet grooming services, retail sales of pet food and treats, and retail sales of pet merchandise. In the future, they may also offer training to groomers and groomer certifications. They also offer franchise opportunities for Area Representatives to recruit and support unit franchisees.
It is important to note that as a Zoomin Groomin franchisee, you will not directly conduct business with the affiliate Purely Pet LLC. This means your franchise agreement and day-to-day operations will be solely with Zoomin Groomin USA LLC, and not with its affiliate.