What services does Salty Dawg, an affiliate of Zoomin Groomin, offer at present?
Zoomin_Groomin Franchise · 2025 FDDAnswer from 2025 FDD Document
We have an affiliate, Purely Pet LLC d/b/a Salty Dawg formed on May 20, 2024, with a principal business address of 780 Lynnhaven Parkway, Suite 240, Virginia Beach, VA 23452. Salty Dawg offers franchise opportunities for the operation of high-end pet salons providing (A) at present, high-end pet grooming services, retail sales of pet food and pet treats, retail sales of various pet merchandise, and other services related to pet care to pet owners and (B) in the future, may include providing training to groomers and offering groomer certifications. Salty Dawg also offers franchise opportunities for Area Representatives to recruit and support unit franchisees. You will not directly conduct business with this affiliate. This affiliate has offered franchises since August 2024. As of December 31, 2024, Salty Dawg had 2 Unit franchises and 1 Area Representative franchise.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–11)
What This Means (2025 FDD)
According to Zoomin Groomin's 2025 Franchise Disclosure Document, Salty Dawg, an affiliate of Zoomin Groomin, currently offers specific services. These include high-end pet grooming services, retail sales of pet food and treats, and retail sales of various pet merchandise. Additionally, Salty Dawg provides other services related to pet care to pet owners.
For a prospective franchisee, this means that Salty Dawg focuses on providing premium pet care services and products. This positions Salty Dawg as a provider of high-end services within the pet care industry. The FDD also indicates that Salty Dawg may expand its services in the future to include training for groomers and offering groomer certifications.
It is important to note that as a Zoomin Groomin franchisee, you will not directly conduct business with the affiliate Salty Dawg. Salty Dawg also offers franchise opportunities for Area Representatives to recruit and support unit franchisees. As of December 31, 2024, Salty Dawg had 2 Unit franchises and 1 Area Representative franchise.