What services may Salty Dawg, an affiliate of Zoomin Groomin, include in the future?
Zoomin_Groomin Franchise · 2025 FDDAnswer from 2025 FDD Document
We have an affiliate, Purely Pet LLC d/b/a Salty Dawg formed on May 20, 2024, with a principal business address of 780 Lynnhaven Parkway, Suite 240, Virginia Beach, VA 23452. Salty Dawg offers franchise opportunities for the operation of high-end pet salons providing (A) at present, high-end pet grooming services, retail sales of pet food and pet treats, retail sales of various pet merchandise, and other services related to pet care to pet owners and (B) in the future, may include providing training to groomers and offering groomer certifications. Salty Dawg also offers franchise opportunities for Area Representatives to recruit and support unit franchisees. You will not directly conduct business with this affiliate. This affiliate has offered franchises since August 2024. As of December 31, 2024, Salty Dawg had 2 Unit franchises and 1 Area Representative franchise.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–11)
What This Means (2025 FDD)
According to Zoomin Groomin's 2025 Franchise Disclosure Document, Salty Dawg, an affiliate of Zoomin Groomin, currently offers high-end pet grooming services, retail sales of pet food and treats, retail sales of pet merchandise, and other pet care services. Looking ahead, Salty Dawg may expand its services to include providing training to groomers and offering groomer certifications.
Salty Dawg began offering franchises in August 2024. As of December 31, 2024, Salty Dawg had 2 Unit franchises and 1 Area Representative franchise. Zoomin Groomin franchisees will not directly conduct business with Salty Dawg.
This potential expansion into training and certification could position Salty Dawg as a more comprehensive resource for pet owners and groomers, potentially enhancing its brand value and market reach. For prospective franchisees, this suggests that the Salty Dawg franchise model may evolve over time, offering new revenue streams and service offerings.