Is Zoomin Groomin required to spend any specific amount on advertising in the franchisee's territory?
Zoomin_Groomin Franchise · 2025 FDDAnswer from 2025 FDD Document
hts in such territory and provide payment to them within ten (10) days of receipt of payment by you.
1.8.Advertising
A. Grand Opening Advertising
We do not require you to spend a certain amount on Grand Opening Advertising; however, we recommend that you spend between $500 and $5,000 on your initial local advertising which includes local advertising and promotion of your Franchise Business from one month before opening through three months after you open.
Source: Item 9 — 01. Financial Statements and Exhibits. (FDD pages 68–156)
What This Means (2025 FDD)
According to Zoomin Groomin's 2025 Franchise Disclosure Document, franchisees are not required to spend a specific amount on grand opening advertising. However, Zoomin Groomin recommends spending between $500 and $5,000 on initial local advertising, which includes advertising and promotion from one month before opening through three months after opening.
Additionally, Zoomin Groomin suggests franchisees spend a minimum of $1,200 per year on local advertising. Franchisees are also required to contribute 2% of their gross revenues to Zoomin Groomin's Advertising Fund.
These guidelines and requirements ensure that Zoomin Groomin franchisees actively promote their business and contribute to the overall brand awareness, while also allowing for some flexibility in their advertising strategies. Franchisees must participate in all promotional programs that Zoomin Groomin creates, offers, or advertises, and all advertising must comply with federal, state, and local laws.