What is the principal business address of Purely Pet LLC, an affiliate of Zoomin Groomin?
Zoomin_Groomin Franchise · 2025 FDDAnswer from 2025 FDD Document
We have an affiliate, Purely Pet LLC d/b/a Salty Dawg formed on May 20, 2024, with a principal business address of 780 Lynnhaven Parkway, Suite 240, Virginia Beach, VA 23452. Salty Dawg offers franchise opportunities for the operation of high-end pet salons providing (A) at present, high-end pet grooming services, retail sales of pet food and pet treats, retail sales of various pet merchandise, and other services related to pet care to pet owners and (B) in the future, may include providing training to groomers and offering groomer certifications. Salty Dawg also offers franchise opportunities for Area Representatives to recruit and support unit franchisees. You will not directly conduct business with this affiliate. This affiliate has offered franchises since August 2024. As of December 31, 2024, Salty Dawg had 2 Unit franchises and 1 Area Representative franchise.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–11)
What This Means (2025 FDD)
According to Zoomin Groomin's 2025 Franchise Disclosure Document, Purely Pet LLC, operating as Salty Dawg, is an affiliate of Zoomin Groomin. The principal business address for Purely Pet LLC is 780 Lynnhaven Parkway, Suite 240, Virginia Beach, VA 23452. Purely Pet LLC was formed on May 20, 2024, and began offering franchises in August 2024. As of December 31, 2024, it had 2 Unit franchises and 1 Area Representative franchise.
Purely Pet LLC offers franchise opportunities for high-end pet salons under the name Salty Dawg. These salons provide pet grooming services, retail sales of pet food, treats, and merchandise, and may offer groomer training and certifications in the future. They also offer Area Representative franchises to recruit and support unit franchisees. However, the FDD states that Zoomin Groomin franchisees will not directly conduct business with this affiliate.
It is important for prospective Zoomin Groomin franchisees to understand the relationship between Zoomin Groomin and its affiliates, including Purely Pet LLC. While franchisees will not directly conduct business with Purely Pet LLC, understanding the scope and nature of affiliated businesses can provide insights into the overall business strategy and potential opportunities within the broader franchise network. Additionally, knowing the number of franchises operated by affiliates can help assess the experience and stability of the franchisor's organization.