Is Zoomin Groomin obligated to provide pricing recommendations to franchisees?
Zoomin_Groomin Franchise · 2025 FDDAnswer from 2025 FDD Document
Establishing Prices. We do not establish prices at which the franchisee must sell its products and services. We may but are not obligated to make pricing recommendations based on industry-wide standards and the going rates in the particular market as part of the initial and ongoing training. We may also include such pricing recommendations in the Operations Manual. This information is solely for training and educational purposes. Each franchisee is solely responsible for establishing their own prices.
Source: Item 11 — **FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 27–32)
What This Means (2025 FDD)
According to the 2025 Zoomin Groomin FDD, Zoomin Groomin is not obligated to provide pricing recommendations to franchisees. While Zoomin Groomin does not establish prices that a franchisee must adhere to, they may offer pricing recommendations based on industry standards and local market rates as part of the initial and ongoing training. These recommendations may also be included in the Operations Manual.
However, the FDD clearly states that these pricing recommendations are solely for training and educational purposes. Each Zoomin Groomin franchisee retains the sole responsibility for setting their own prices for products and services.
During the initial training program, Zoomin Groomin dedicates 1 hour to 'Pricing and Review of Our Services'. This suggests that while franchisees have the autonomy to set prices, Zoomin Groomin provides some guidance and insights into pricing strategies. This information is intended to help franchisees make informed decisions about their pricing structure, but the final decision rests with the franchisee.