How much did Zoomin Groomin spend on advertising and marketing in 2023?
Zoomin_Groomin Franchise · 2025 FDDAnswer from 2025 FDD Document
| 2024 | 2023 | 2022 | |
|---|---|---|---|
| Expenses | |||
| Advertising and Marketing | 919,283 | 280,833 | 96,532 |
Source: Item 9 — 01. Financial Statements and Exhibits. (FDD pages 68–156)
What This Means (2025 FDD)
According to Zoomin Groomin's 2025 Franchise Disclosure Document, the company's expenses for advertising and marketing in 2023 totaled $280,833. This figure reflects the franchisor's investment in promoting the Zoomin Groomin brand and supporting its franchisees through various marketing initiatives.
For a prospective franchisee, understanding the franchisor's commitment to advertising and marketing is crucial. A significant investment in these areas can drive brand awareness, attract customers, and ultimately contribute to the success of individual franchise locations. The $280,833 spent in 2023 indicates Zoomin Groomin's dedication to building and maintaining a strong market presence.
It's important to note that franchisees are also required to contribute to advertising efforts. Specifically, franchisees must contribute 2% of their gross revenues to Zoomin Groomin's advertising fund. This mandatory contribution ensures a continuous stream of funding for marketing and advertising activities, supplementing the franchisor's direct investment. Franchisees should consider this ongoing expense when evaluating the overall financial obligations of the franchise.