What was the Marketing Overhead for Zoomin Groomin in 2023?
Zoomin_Groomin Franchise · 2025 FDDAnswer from 2025 FDD Document
| 2024 | 2023 | 2022 | |
|---|---|---|---|
| Marketing Overhead | 57,969 | 54,450 | 37,436 |
| Sales Overhead | 604,458 | 688,571 | 167,602 |
| Total | 662,427 | 743,021 | 205,038 |
Source: Item 9 — 01. Financial Statements and Exhibits. (FDD pages 68–156)
What This Means (2025 FDD)
According to Zoomin Groomin's 2025 Franchise Disclosure Document, the company's marketing overhead in 2023 was $54,450. This figure represents the expenses Zoomin Groomin incurred for marketing-related activities during that year. Marketing overhead is a component of the company's overall expenses, which totaled $743,021 in 2023.
Understanding the marketing overhead can be useful for prospective franchisees as it provides insight into how much Zoomin Groomin invests in marketing efforts. This can influence a franchisee's expectations regarding the level of marketing support they might receive. It is important to note that this figure reflects the franchisor's overhead and not the marketing expenses a franchisee will incur locally.
Reviewing the trend in marketing overhead over the three years presented (2022-2024) shows an increase from $37,436 in 2022 to $54,450 in 2023 and $57,969 in 2024. This trend may indicate Zoomin Groomin's increasing focus on marketing activities to support its franchise network. A potential franchisee should consider these figures in relation to revenue and other overhead expenses to assess the efficiency and effectiveness of Zoomin Groomin's marketing strategies.