If Zoomin Groomin updates its trademarks, does the franchisee have to update their existing vehicle immediately?
Zoomin_Groomin Franchise · 2025 FDDAnswer from 2025 FDD Document
If we replace, modify, or add additional Marks, you will update or replace your supplies and advertising materials to reflect the new Marks, at your expense, in the time frame we reasonably provide at the time of such an update. Further, you can continue using such prior Marks on your then-existing Vehicle but must use the modified or additional Marks when upfitting any new Vehicle. You will have no further rights in any discontinued marks. These updates will be at your expense.
Source: Item 13 — TRADEMARKS (FDD pages 34–36)
What This Means (2025 FDD)
According to Zoomin Groomin's 2025 Franchise Disclosure Document, if Zoomin Groomin replaces, modifies, or adds trademarks, franchisees are required to update their supplies and advertising materials to reflect the new marks. This update is at the franchisee's expense and must be completed within a reasonable timeframe specified by Zoomin Groomin.
However, franchisees are not immediately required to update their existing vehicles with the new marks. They can continue using the prior marks on their current vehicle. The updated or additional marks are only mandatory when upfitting any new vehicle. This provides some flexibility and reduces the immediate financial burden on franchisees when Zoomin Groomin updates its trademarks.
This policy is fairly standard in franchising. Franchisors often update branding to stay current, and franchisees are generally expected to adopt these changes. The allowance to use existing marks on current vehicles for Zoomin Groomin offers a practical concession, phasing in the cost of rebranding over time as franchisees replace their vehicles.