On what date was Purely Pet LLC, an affiliate of Zoomin Groomin, formed?
Zoomin_Groomin Franchise · 2025 FDDAnswer from 2025 FDD Document
We have an affiliate, Purely Pet LLC d/b/a Salty Dawg formed on May 20, 2024, with a principal business address of 780 Lynnhaven Parkway, Suite 240, Virginia Beach, VA 23452. Salty Dawg offers franchise opportunities for the operation of high-end pet salons providing (A) at present, high-end pet grooming services, retail sales of pet food and pet treats, retail sales of various pet merchandise, and other services related to pet care to pet owners and (B) in the future, may include providing training to groomers and offering groomer certifications. Salty Dawg also offers franchise opportunities for Area Representatives to recruit and support unit franchisees. You will not directly conduct business with this affiliate. This affiliate has offered franchises since August 2024. As of December 31, 2024, Salty Dawg had 2 Unit franchises and 1 Area Representative franchise.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–11)
What This Means (2025 FDD)
According to Zoomin Groomin's 2025 Franchise Disclosure Document, Purely Pet LLC, also doing business as Salty Dawg, was formed on May 20, 2024. Purely Pet LLC is an affiliate of Zoomin Groomin. Its principal business address is 780 Lynnhaven Parkway, Suite 240, Virginia Beach, VA 23452.
Purely Pet LLC offers franchise opportunities for high-end pet salons under the Salty Dawg brand. These salons provide pet grooming services, retail sales of pet food, treats, and merchandise, and may later include groomer training and certifications. They also offer Area Representative franchises to recruit and support unit franchisees.
As a Zoomin Groomin franchisee, you will not directly conduct business with Purely Pet LLC. Purely Pet LLC began offering franchises in August 2024. As of December 31, 2024, Salty Dawg had 2 Unit franchises and 1 Area Representative franchise.