What is the business name of the affiliate Purely Pet LLC for Zoomin Groomin?
Zoomin_Groomin Franchise · 2025 FDDAnswer from 2025 FDD Document
We have an affiliate, Purely Pet LLC d/b/a Salty Dawg formed on May 20, 2024, with a principal business address of 780 Lynnhaven Parkway, Suite 240, Virginia Beach, VA 23452. Salty Dawg offers franchise opportunities for the operation of high-end pet salons providing (A) at present, high-end pet grooming services, retail sales of pet food and pet treats, retail sales of various pet merchandise, and other services related to pet care to pet owners and (B) in the future, may include providing training to groomers and offering groomer certifications. Salty Dawg also offers franchise opportunities for Area Representatives to recruit and support unit franchisees. You will not directly conduct business with this affiliate. This affiliate has offered franchises since August 2024. As of December 31, 2024, Salty Dawg had 2 Unit franchises and 1 Area Representative franchise.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–11)
What This Means (2025 FDD)
According to Zoomin Groomin's 2025 Franchise Disclosure Document, Purely Pet LLC operates under the business name Salty Dawg. Purely Pet LLC d/b/a Salty Dawg was formed on May 20, 2024, with a principal business address of 780 Lynnhaven Parkway, Suite 240, Virginia Beach, VA 23452. Salty Dawg offers franchise opportunities for the operation of high-end pet salons providing high-end pet grooming services, retail sales of pet food and pet treats, retail sales of various pet merchandise, and other services related to pet care to pet owners. In the future, Salty Dawg may include providing training to groomers and offering groomer certifications.
Salty Dawg also offers franchise opportunities for Area Representatives to recruit and support unit franchisees. Zoomin Groomin franchisees will not directly conduct business with this affiliate. Salty Dawg has offered franchises since August 2024. As of December 31, 2024, Salty Dawg had 2 Unit franchises and 1 Area Representative franchise.
This information is relevant for prospective Zoomin Groomin franchisees as it provides insight into the franchisor's related business ventures. While franchisees will not directly interact with Salty Dawg, understanding the scope and nature of affiliated businesses can offer a broader perspective on the franchisor's overall business strategy and potential resources. It also highlights that Zoomin Groomin is part of a larger network of franchise systems, which may have implications for shared services or resources.