What advertising methods might Zoomin Groomin use for advertising, either to advise franchisees or conduct advertising directly?
Zoomin_Groomin Franchise · 2025 FDDAnswer from 2025 FDD Document
rry over those fees and apply them to the next fiscal year. We may use Advertising Fees to solicit new franchise sales.
1.9.Our Obligation to Conduct Advertising
We use monies in the Advertising Fund to advise you in the conduct of advertising or conduct advertising ourselves using online, radio, television, direct mail, billboards, print or other advertising. We may use local, regional, or national advertising. We may produce advertising material in-house or though outside agencies. We are not required to spend any amount on advertising in the area or Territory where you will be located.
A. Corporate Website
We will develop and maintain a website that contains your location's contact information.
B. Digital Marketing
We may create, operate and promote websites, social media accounts (including, but not limited to, Facebook, Twitter, and Instagram), applications, digital advertising (including pay-per-click and display ads) or other means of digital marketing to promote the brand, Franchised Business, Marks and franchise opportunities.
Source: Item 9 — 01. Financial Statements and Exhibits. (FDD pages 68–156)
What This Means (2025 FDD)
According to Zoomin Groomin's 2025 Franchise Disclosure Document, the company utilizes an advertising fund, into which franchisees must contribute 2% of their gross revenues. Zoomin Groomin uses the monies in this fund to advise franchisees in their own advertising efforts or to conduct advertising directly.
Zoomin Groomin specifies a range of advertising methods it may employ, including online advertising, radio, television, direct mail, billboards and print advertising. These advertisements may be local, regional, or national in scope. Zoomin Groomin may produce advertising material in-house or through outside agencies.
Furthermore, Zoomin Groomin will develop and maintain a website that contains each franchisee's location and contact information. The company may also create, operate, and promote websites, social media accounts (including Facebook, Twitter, and Instagram), applications, digital advertising (including pay-per-click and display ads) or other means of digital marketing to promote the brand, franchise business, marks, and franchise opportunities. Zoomin Groomin has the sole right to control all aspects of any digital marketing, including all digital marketing related to a franchisee's franchised business. Zoomin Groomin may also negotiate contracts with vendors such as Google AdWords.