In what year did Stretch Zone first open a unit in West Virginia?
Stretch_Zone Franchise · 2025 FDDAnswer from 2025 FDD Document
| Col. 1 State | Col. 2 Year | Col. 3 Units at Start of Year | Col. 4 Units Opene d | Col. 5 Termi- nations | Col. 6 Non- Renewals | Col. 7 Re- acquired by Us | Col. 8 Ceased Operation s-Other Reasons | Col. 9 Units at End of the Year |
|---|---|---|---|---|---|---|---|---|
| West Virginia | 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| 2024 | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
Source: Item 20 — ITEM -20 OUTLETS AND FRANCHISEE INFORMATION (FDD pages 76–84)
What This Means (2025 FDD)
According to the 2025 Stretch Zone Franchise Disclosure Document, the first Stretch Zone unit in West Virginia opened in 2024. The table provided in Item 20 shows that in 2022 and 2023, there were no Stretch Zone units open in West Virginia. However, in 2024, one unit opened, bringing the total to one unit at the end of the year.
For a prospective franchisee, this indicates that West Virginia is a relatively new market for Stretch Zone. This could present both opportunities and challenges. The franchisee might benefit from being among the first to establish the brand in the state, potentially capturing a larger market share.
However, it also means that brand awareness may be low, and the franchisee might need to invest more in marketing and education to build a customer base. It's important to note that the success of a Stretch Zone location can depend on various factors, including location, competition, and the franchisee's management skills.