According to the 2025 Stretch Zone Franchise Disclosure Document, franchisees must use SOCi for their social media management software. This requirement ensures that all franchise locations maintain a consistent brand presence and adhere to Stretch Zone's marketing standards across social media platforms.

By mandating the use of SOCi, Stretch Zone aims to streamline social media efforts and potentially leverage bulk purchasing or negotiated rates for the software, which could benefit franchisees. This also allows Stretch Zone to maintain oversight and control over the content and messaging disseminated through its franchise locations' social media channels.

Franchisees should factor in any associated costs for using SOCi when evaluating the overall investment and operating expenses for a Stretch Zone franchise. It is also important to understand the specific features and functionalities of SOCi to effectively manage and optimize their social media presence.