Does Stretch Zone retain all rights relating directly or indirectly to the Stretch Zone Trademarks?

According to Stretch Zone's 2025 Franchise Disclosure Document, Stretch Zone retains all rights relating directly or indirectly to their trademarks. This means that Stretch Zone maintains control over how the trademarks are used and can engage in activities related to the trademarks as they see fit.

Specifically, Stretch Zone has the right to exercise all rights relating directly or indirectly to the Trademarks, and all products and services associated with any of the Trademarks, in connection with any methods of distribution. This includes providing, and granting rights to others to provide products and services to customers and other third parties that are similar or dissimilar to, or competitive with, any products and services provided at Units, whether identified by the Trademarks or other trademarks or service marks, regardless of the method of distribution (including through their Website, other retail outlets, shipping and delivery), including temporary locations, such as events occurring for a limited duration.

For a prospective franchisee, this indicates that while you are granted the right to use the Stretch Zone trademarks within the scope of your franchise agreement, Stretch Zone retains ultimate control and can utilize the trademarks in other ways, including through different distribution channels or for different products and services. This is a fairly standard practice in franchising, as the franchisor needs to protect and manage its brand across the entire system. However, franchisees should be aware that Stretch Zone could potentially engage in activities that might compete with their franchise, although the franchise agreement likely contains provisions intended to mitigate direct competition within a franchisee's protected territory.