Does Stretch Zone require franchisees to obtain approval for all Local Advertising materials?
Stretch_Zone Franchise · 2025 FDDAnswer from 2025 FDD Document
- (b) Our Approval. You must submit to us for our approval all materials used for Local Advertising, unless we have previously approved the materials or the materials consist of materials we have provided. All materials containing the Intellectual Property must include the applicable designation - service marksm, trademark™, registered® or copyright© , or any other designation we specify. If you have not received our written disapproval of materials you submitted within 10 days from the date we received the materials, then we are deemed to have approved the materials. We may require you to withdraw and/or discontinue the use of any promotional materials or advertising, even if previously approved, if in our judgment, the materials or advertising may injure or be harmful to the Business System. You will have 5 days after you receive of our written notice to discontinue using the materials or advertising, unless otherwise agreed in writing.
- (c) Social Media. You cannot engage in social media concerning the Franchise Business without our prior written consent. You must purchase social media management software from our Designated Supplier. All content on your social media regarding Stretch Zone belongs to us.
Source: Item 8 — Receipts. Any sale made must be in compliance with § 683(8) of the Franchise Sale Act (N.Y. Gen. Bus. L. § 680 et seq.), which describes the time period a Franchise Disclosure Document (offering prospectus) must be provided to a prospective franchisee before a sale may be made. New York law requires a franchisor to provide the Franchise Disclosure Document at the earliest of the first personal meeting or ten (10) business days before the execution of the franchise or other agreement or the payment of any consideration that relates to the franchise relationship. (FDD pages 99–263)
What This Means (2025 FDD)
According to Stretch Zone's 2025 Franchise Disclosure Document, franchisees must seek approval for all local advertising materials unless the franchisor has previously approved them or provides the materials. This includes ensuring that all materials containing Stretch Zone's intellectual property include the appropriate trademark, service mark, registered mark, or copyright designation.
Stretch Zone requires franchisees to submit local advertising materials for approval, and if written disapproval is not received within 10 days of submission, the materials are considered approved. However, Stretch Zone retains the right to require franchisees to discontinue using any promotional materials or advertising, even if previously approved, if they are deemed harmful to the Business System. Franchisees have 5 days to comply with a written notice to discontinue use, unless otherwise agreed in writing.
Additionally, franchisees are restricted from engaging in social media concerning the franchise business without prior written consent from Stretch Zone. They are also required to purchase social media management software from a designated supplier, and all social media content regarding Stretch Zone belongs to the franchisor. This level of control over advertising and social media ensures brand consistency and protects Stretch Zone's intellectual property, but it also limits the franchisee's autonomy in marketing their local business.