What is the principal trademark under which Stretch Zone operates its business?
Stretch_Zone Franchise · 2025 FDDAnswer from 2025 FDD Document
- (c) Sole Business Name. You will use our Principal Trademark as the sole service mark identification for your Franchise Business and will display prominently our Principal Trademark on and/or with all materials that we designate and authorize and in a manner that we specify.
- (e) Fictitious Name. You cannot use the Stretch Zone trade name as part of your legal business name. You must comply in filing and maintaining any required fictitious, trade or assumed name registrations for the "Stretch Zone" trade name for example, John Jones d/b/a "Stretch Zone" or ABC, Inc. d/b/a "Stretch Zone," and will sign all documents that we or our counsel deem reasonably necessary to obtain protection for the trademarks and our interest in the trademarks.
Source: Item 8 — Receipts. Any sale made must be in compliance with § 683(8) of the Franchise Sale Act (N.Y. Gen. Bus. L. § 680 et seq.), which describes the time period a Franchise Disclosure Document (offering prospectus) must be provided to a prospective franchisee before a sale may be made. New York law requires a franchisor to provide the Franchise Disclosure Document at the earliest of the first personal meeting or ten (10) business days before the execution of the franchise or other agreement or the payment of any consideration that relates to the franchise relationship. (FDD pages 99–263)
What This Means (2025 FDD)
According to the 2025 Stretch Zone Franchise Disclosure Document, franchisees must use Stretch Zone's Principal Trademark as the sole service mark identification for their franchise business. This means that when operating their Stretch Zone location, franchisees are required to prominently display the Principal Trademark on all materials that Stretch Zone designates and authorizes. The display must adhere to Stretch Zone's specifications.
This requirement ensures brand consistency across all Stretch Zone franchise locations, which is a common practice in franchising. By mandating the use of the Principal Trademark, Stretch Zone aims to maintain a uniform brand image and customer experience. This helps customers easily identify and recognize the Stretch Zone brand, regardless of the specific location they visit.
Furthermore, franchisees are prohibited from using the Stretch Zone trade name as part of their legal business name. Instead, they must comply with local regulations by filing and maintaining any required fictitious, trade, or assumed name registrations, such as "John Jones d/b/a 'Stretch Zone'" or "ABC, Inc. d/b/a 'Stretch Zone'." This distinction clarifies that while franchisees operate under the Stretch Zone brand, they are legally separate entities responsible for their own business operations and obligations.