Will Stretch Zone list my franchise location on its website?
Stretch_Zone Franchise · 2025 FDDAnswer from 2025 FDD Document
Website; Intranet. We have created a Website, www.StretchZone.com for use by our Franchisees and us. We will list your Franchise Business on our Website. (Section 2.7 of the Franchise Agreement.)
Internet Advertising and Marketing/Website [Section 7.3 of the Franchise Agreement]
Website. We will list your Franchise on our Website. We maintain sole and exclusive rights to all content and information displayed or collected on our Website. The content and information includes company information, user demographics and profiles, pictures and graphics, testimonials, advertisements, franchise information, product and/or service information and all other information that we may designate in writing. You will not create or maintain any website other than the website we provide.
Domain Name. We prohibit you from registering any domain name using the Intellectual Property and from hosting a website to promote the Franchise Business or the products or services without our prior written consent. We retain all rights to the trade names and other Intellectual Property, and any associated Internet domains used to identify the Business System.
Source: Item 11 — ITEM -11 FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 36–44)
What This Means (2025 FDD)
According to Stretch Zone's 2025 Franchise Disclosure Document, Stretch Zone will list your franchise business on their website, www.StretchZone.com. The FDD specifies that the website is for use by both franchisees and the franchisor. Stretch Zone maintains sole and exclusive rights to all content and information displayed or collected on their website. This includes company information, user demographics, profiles, pictures, graphics, testimonials, advertisements, franchise information, product and/or service information and all other information that they may designate in writing.
As a Stretch Zone franchisee, you are prohibited from registering any domain name using their intellectual property. You also cannot host a website to promote the franchise business or its products or services without Stretch Zone's prior written consent. Stretch Zone retains all rights to their trade names and other intellectual property, including any associated Internet domains used to identify the business system.
This indicates that Stretch Zone tightly controls its online presence and how its brand is represented digitally. Franchisees must rely on the franchisor's website for online visibility and are restricted from creating independent websites or using the brand's intellectual property in domain names without explicit permission. This approach ensures brand consistency and allows Stretch Zone to manage its online reputation effectively.