What does 'd/b/a' signify in the context of the Stretch Zone Regional Advertising Cooperative Agreement?
Stretch_Zone Franchise · 2025 FDDAnswer from 2025 FDD Document
| This Regional Advertising Cooperative Agreement (this "Agreement") is signed on among Stretch Zone Franchising, LLC, a Florida limited liability |
|---|
| company (the "Franchisor");, d/b/a Stretch Zone (the "Member"); |
| and DMA Stretch Zone Regional Advertising Cooperative, an |
| unincorporated association (the " DMA Cooperative"). |
Source: Item 3 — Franchisee/Debtor's Warranties. (FDD pages 263–364)
What This Means (2025 FDD)
According to the 2025 Stretch Zone Franchise Disclosure Document, in the context of the Regional Advertising Cooperative Agreement, 'd/b/a' stands for 'doing business as'.
Specifically, the agreement is signed between Stretch Zone Franchising, LLC (the Franchisor) and the Member, with the Member identified as "d/b/a Stretch Zone." This indicates that the franchisee, while legally contracting under their own entity name (which is not specified in this excerpt), is operating their Stretch Zone franchise under the brand name 'Stretch Zone'.
This is a common legal notation used when a business operates under a trade name that is different from its registered legal name. For a prospective Stretch Zone franchisee, this means that while their franchise agreement is with their legal entity, they will be conducting business and marketing their services to the public under the Stretch Zone brand name.