Who is anticipated to prepare most of the marketing materials for Stretch Zone?
Stretch_Zone Franchise · 2025 FDDAnswer from 2025 FDD Document
Creation of Materials. It is anticipated that most marketing materials will be prepared by our advertising department and/or a national or regional advertising agency.
Source: Item 11 — ITEM -11 FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 36–44)
What This Means (2025 FDD)
According to the 2025 Stretch Zone FDD, the majority of marketing materials are expected to be created either by Stretch Zone's advertising department or by a national or regional advertising agency. This indicates that franchisees will likely receive professionally developed marketing support, ensuring brand consistency and potentially higher quality advertising.
Stretch Zone maintains a Media Fund, which is funded by contributions from both franchised and company-owned units. This fund is used to cover the costs of creating advertising, marketing, and promotional materials. The franchisor has sole discretion over all advertising, marketing, and public relations programs financed by the Media Fund, including creative concepts and materials.
While Stretch Zone provides promotional support and materials, franchisees are also required to spend a minimum of $2,000 per month on local advertising within their designated market area (DMA). All local advertising materials must be submitted to Stretch Zone for approval, unless they have been previously approved or consist of materials provided by the franchisor. This ensures that all advertising aligns with the brand's standards and guidelines. Franchisees must also use social media management software from a designated supplier and obtain prior written consent before engaging in social media concerning the franchise.