What System standards must a Spray Net franchisee conform to regarding advertising and promotion?
Spray_Net Franchise · 2025 FDDAnswer from 2025 FDD Document
- G. Review of Advertising Materials.
Franchisor will review and approve/reject any advertising or marketing materials proposed by Franchisee in connection with the Franchised Business as described more fully in Section 9 of this Agreement.
- H. Website.
For so long as Franchisor has an active website containing content designed to promote the SPRAY-NET brand, System and Proprietary Marks (collectively, the "Website"), Franchisor will list the contact information of the Franchised Business on this Website, provided Franchisee is not in material default under this Agreement.
The Website is discussed in greater detail in Section 9(G) of this Agreement.
- I. Email Addresses.
Franchisor will provide Franchisee with at least one (1) email address, which: (i) Franchisee is required to use in connection with the Franchised Business; and (ii) must be the only email addresses used in connection with the Franchised Business.
- J. Private Label Products.
Franchisor may directly, or indirectly through Franchisor's affiliates or designated vendors, develop and provide Franchisee with private label products or other merchandise bearing the Proprietary Marks to be used by Franchisee and/or offered and sold by Franchisee as part of the Approved Services that are provided at the Franchised Business.
Franchisee may be required to purchase these items from Franchisor or any other Approved Supplier that Franchisor designates.
Franchisor reserves the right to require Franchisee to expend any portion of the Local Advertising Requirement on (a) products or services Franchisor directs or approves, or (b) services that Franchisee must acquire from an Approved Supplier (which currently includes Franchisor).
Franchisor may require that Franchisee expend any portion of the Local Advertising Requirement on services, content and other products/items that must be purchased from one (1) or more Approved Suppliers, and (ii) collect your Local Advertising Requirement and pay such Approved Supplier directly as part of its support services and control rights described hereunder.
At Franchisor's option, Franchisee must ensure that: (i) the Franchised Business has a dedicated phone line for use in connection with the Franchised Business only; and (ii) the Franchised Business is listed in the appropriate Internet-based directories and Chamber(s) of Commerce that Franchisor designates.
Franchisee shall obtain at least three (3) telephone numbers solely dedicated to the Franchised Business, which Franchisee shall assign to Franchisor, at Franchisor's option, upon termination, expiration, or transfer of this Agreement.
Franchisee must list and advertise the telephone number(s) for the Franchised Business in the "White pages" telephone director and the classified or "yellow pages" telephone directory distributed in its trade area and under such categories as Franchisor may specify from time to time.
Franchisee must place the classified directory advertisement and listings together with other Spray-Net Businesses operating within the distribution area of the directory.
If a joint listing is obtained, all Spray-Net Businesses listed together shall pay a pro rata share of the cost of all advertisements and listings.
Furthermore, Franchisee shall obtain listings and/or advertise with Franchisor and other franchisees of the System on electronic yellow pages directory and other online directors as Franchisor may designate, including Google Local, Google Business, Angie's List or similar online directory.
In the event Franchisee does not comply with Franchisor's requests regarding such online listings or advertisement, Franchisor reserves the right to place, modify, or remove such listings and advertisements on behalf of Franchisee.
Franchisor's System is comprised of various proprietary and, in some cases, distinguishing elements, including without limitation: proprietary methodology and procedures for the establishment and operation of a Spray-Net Business; standards and specifications for the supplies, inventory and methodology associated with storing, preparing, offering and providing each type of Approved Product and Approved Service; advertising; marketing; standards and specifications for equipment; customize designed chemicals, equipment, and other services; basic standards typically used as the premises for a Spray-Net Business; standards and specifications for the furniture, fixtures and equipment, including computer hardware and system, that must be used in connection with an Franchised Business; established relationships with approved or designated suppliers for certain products and services that must be utilized in connection with an Franchised Business, including certain proprietary and/or branded items; proprietary training programs, courses and training materials; Franchisor's confidential and proprietary operations manual and, at Franchisor's option, other instructional manuals that have been reduced to writing (collectively, the "Manuals"); and standards and specifications for advertising, bookkeeping, sales and other aspects of operating an Franchised Business.
The parties agree and acknowledge that Franchisor may change, improve, further develop, or otherwise modify the System from time to time as it deems appropriate in its discretion.
Source: Item 23 — RECEIPTS (FDD pages 75–219)
What This Means (2025 FDD)
According to Spray Net's 2025 Franchise Disclosure Document, franchisees must adhere to specific standards for advertising and promotion. Spray Net retains the right to review and approve or reject any advertising or marketing materials proposed by the franchisee. This ensures that all advertising aligns with the brand's standards and image. Franchisees are required to use at least one email address provided by Spray Net for all business-related communications, and this must be the only email address used for the franchise. This measure helps maintain a consistent brand identity and manage communications effectively. Spray Net may also provide private label products or merchandise bearing its Proprietary Marks, which franchisees may be required to purchase from Spray Net or its approved suppliers. This ensures uniformity in the products and services offered under the Spray Net brand.
Spray Net reserves the right to direct or approve how franchisees spend their local advertising funds, including requiring them to use specific products or services from approved suppliers, which may include Spray Net itself. Spray Net can also manage the franchisee's local advertising funds by collecting the required amount and directly paying the approved suppliers. Franchisees must have a dedicated phone line for the business and ensure the business is listed in Internet-based directories and Chambers of Commerce designated by Spray Net. Franchisees are required to obtain at least three telephone numbers solely for the franchise, which they may need to assign to Spray Net upon termination, expiration, or transfer of the franchise agreement.
Spray Net requires franchisees to list and advertise the phone number for their business in both the "White pages" and "yellow pages" directories under categories specified by Spray Net. These listings must be placed alongside other Spray Net businesses operating in the same distribution area, with costs shared pro rata. Franchisees must also list and advertise with Spray Net and other franchisees on electronic yellow pages and online directories like Google Local and Angie's List, as designated by Spray Net. If a franchisee fails to comply with these online listing requirements, Spray Net reserves the right to manage these listings on the franchisee's behalf. These standards are part of Spray Net's broader System, which includes specifications for advertising, marketing, and other aspects of operating a franchise, all of which can be modified by Spray Net at its discretion.