Is Spray Net required to establish a Franchise Advertising Council?
Spray_Net Franchise · 2025 FDDAnswer from 2025 FDD Document
e required to pay Franchisor's then-current training tuition fee in connection with such training (in addition to reimbursing Franchisor for any costs/expenses that Franchisor's personnel incurs in connection with providing such assistance).
- G. Review of Advertising Materials. Franchisor will review and approve/reject any advertising or marketing materials proposed by Franchisee in connection with the Franchised Business as described more fully in Section 9 of this Agreement.
- H. Website. For so long as Franchisor has an active website containing content designed to promote the SPRAY-NET brand, System and Proprietary Marks (collectively, the "Website"), Franchisor will list the contact information of the Franchised Business on this Website, provided Franchisee is not in material default under this Agreement.
Source: Item 23 — RECEIPTS (FDD pages 75–219)
What This Means (2025 FDD)
Based on the 2025 Spray Net Franchise Disclosure Document, there is no mention of a requirement for Spray Net to establish a Franchise Advertising Council. The document does outline various aspects of advertising and marketing, including the franchisor's right to review and approve franchisee-proposed advertising materials. Additionally, Spray Net may list the franchisee's contact information on its website, provided the franchisee is not in default of the agreement. Franchisees are also required to use a designated email address provided by Spray Net for business purposes. These stipulations suggest that while franchisees have some autonomy in local advertising, Spray Net maintains control over brand consistency and overall marketing strategy.
Spray Net also has the right to direct or approve how franchisees spend their local advertising funds, potentially requiring them to use approved suppliers, which could include Spray Net itself. This control extends to online listings and advertisements, where Spray Net reserves the right to manage these on behalf of the franchisee if they do not comply with the franchisor's requests. Furthermore, franchisees are obligated to list their business in directories as specified by Spray Net, ensuring uniformity across the Spray Net network.
While the FDD details Spray Net's control over advertising materials and online presence, the absence of any mention of a Franchise Advertising Council suggests that such a council is not a mandatory component of the franchise system. A prospective franchisee should clarify with Spray Net whether a Franchise Advertising Council exists, its role, and whether franchisee participation is possible or required.