Can Spray Net require franchisees to purchase marketing and advertising materials?
Spray_Net Franchise · 2025 FDDAnswer from 2025 FDD Document
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- Marketing Kit and Other Inventory Purchases.
- a. Upon signing this Agreement, Franchisee must pay Franchisor five thousand dollars ($5,000) to eight thousand dollars ($8,000) for the initial package of business supplies such as uniforms, marketing brochures, letterhead and business cards to use in the operation of its Franchised Business (the "Marketing Kit").
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Franchisor reserves the right to require Franchisee to expend any portion of the Local Advertising Requirement on (a) products or services Franchisor directs or approves, or (b) services that Franchisee must acquire from an Approved Supplier (which currently includes Franchisor).
Franchisor may require that Franchisee expend any portion of the Local Advertising Requirement on services, content and other products/items that must be purchased from one (1) or more Approved Suppliers, and (ii) collect your Local Advertising Requirement and pay such Approved Supplier directly as part of its support services and control rights described hereunder.
Furthermore, Franchisee shall obtain listings and/or advertise with Franchisor and other franchisees of the System on electronic yellow pages directory and other online directors as Franchisor may designate, including Google Local, Google Business, Angie's List or similar online directory.
In the event Franchisee does not comply with Franchisor's requests regarding such online listings or advertisement, Franchisor reserves the right to place, modify, or remove such listings and advertisements on behalf of Franchisee.
Franchisee must list and advertise the telephone number(s) for the Franchised Business in the "White pages" telephone director and the classified or "yellow pages" telephone directory distributed in its trade area and under such categories as Franchisor may specify from time to time.
Source: Item 23 — RECEIPTS (FDD pages 75–219)
What This Means (2025 FDD)
According to Spray Net's 2025 Franchise Disclosure Document, franchisees are required to purchase an initial marketing kit. Upon signing the agreement, the franchisee must pay Spray Net between $5,000 and $8,000 for an initial package of business supplies. This package includes items such as uniforms, marketing brochures, letterhead, and business cards, which are to be used in the operation of the Spray Net franchise.
Spray Net also has the right to require franchisees to expend a portion of their local advertising on products or services that Spray Net directs or approves. These services may need to be acquired from an approved supplier, which can include Spray Net itself. Spray Net can also require franchisees to purchase services, content, and other products from approved suppliers and collect the Local Advertising Requirement to pay the approved supplier directly.
Furthermore, Spray Net mandates that franchisees obtain listings and advertise with Spray Net and other franchisees on electronic yellow pages directories and other online directories that Spray Net designates, such as Google Local, Google Business, or Angie's List. If a franchisee does not comply with Spray Net's requests regarding online listings or advertisements, Spray Net reserves the right to place, modify, or remove such listings and advertisements on behalf of the franchisee. Franchisees must also list and advertise the telephone numbers for the franchised business in the white and yellow pages directories under categories that Spray Net specifies.