Does Spray Net require franchisees to participate in local or regional advertising cooperatives?
Spray_Net Franchise · 2025 FDDAnswer from 2025 FDD Document
We must approve all advertising in writing before it is used in connection with the Franchised Business, including all use of the Proprietary Marks. (Franchise Agreement, Section 9). We do not require you to participate in local or regional advertising cooperatives or reserve the right to require such participation.
You must spend at least seventy-five percent (75%) of your applicable Local Advertising Requirement, which is based on the number of Designated Territories you purchase and the length of time your Franchised Business has been in operation, on monthly digital marketing services (the "Digital Marketing Spend"). You will pay us the Digital Marketing Spend on the first of each month, and we may provide the applicable digital marketing services or engage a supplier to provide such services. Your annual minimum Digital Marketing Spend is stated in the following chart. You must spend at least the applicable Digital Marketing Spend amount divided by twelve (12) each month:
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 38–49)
What This Means (2025 FDD)
According to Spray Net's 2025 Franchise Disclosure Document, franchisees are not required to participate in local or regional advertising cooperatives. However, franchisees are required to spend a minimum amount on advertising and promoting their franchise within their designated territory, in accordance with an advertising/marketing plan approved by Spray Net.
Specifically, franchisees must spend at least 75% of their Local Advertising Requirement on monthly digital marketing services. This Digital Marketing Spend is paid to Spray Net on the first of each month, and Spray Net may either provide the digital marketing services directly or engage a supplier to do so. The annual minimum Digital Marketing Spend is determined by the number of Designated Territories purchased and the length of time the franchise has been in operation.
Spray Net also has the right to approve all advertising and promotional materials used by franchisees, and franchisees must participate in certain promotions and advertising programs established by Spray Net as an integral part of the Spray Net system. Spray Net may establish a Franchise Advertising Council to advise on advertising expenditures, but participation in this council is voluntary and subject to Spray Net's approval.