Does Spray Net require franchisees to get approval for all advertising and promotional materials used in connection with their Franchised Business?
Spray_Net Franchise · 2025 FDDAnswer from 2025 FDD Document
All advertising and promotion that you use in connection with your Franchised Business must be approved by us and conform to the standards and requirements that we specify. We may make available to you from time to time, at your expense, certain promotional materials, including digital content, social media and other "profile" templates, merchandising materials, point-of-purchase materials, special promotions, and similar advertising and promotional materials. Subject to applicable laws, you must participate in certain promotions and advertising programs that we establish as an integral part of our System, provided these activities do not contravene regulations and laws of appropriate governmental authorities. (Franchise Agreement, Section 9(A)).
If you wish to use any advertising or promotional materials other than those that we have previously approved or designated within the preceding 12 months, then you must submit the materials you wish to use to us for our prior written approval at least 20 days prior to publication. We will use commercially reasonable efforts to notify you of our approval or disapproval of your proposed materials within 15 days of the date we receive the materials from you. If you do not receive our written approval during that time period, however, the proposed materials are deemed disapproved and you may not use such materials. Once approved, you may use the proposed materials for a period of 90 days, unless we: (i) prescribe a different time period for use; or (ii) require you to discontinue using the previously-approved materials in writing. We may require you to discontinue the use of any advertising or marketing material, including materials we previously approved, at any time. (Franchise Agreement, Section 9(B)). Except as otherwise provided in this Item, we are not required to spend any amount on advertising in your Designated Territory.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 38–49)
What This Means (2025 FDD)
According to Spray Net's 2025 Franchise Disclosure Document, franchisees must have all advertising and promotional materials approved by Spray Net. This includes ensuring that all advertising conforms to the standards and requirements specified by Spray Net. Spray Net may also provide promotional materials to franchisees at the franchisee's expense, including digital content, social media templates, merchandising materials, and special promotions. Franchisees are also required to participate in advertising programs established by Spray Net as an integral part of the Spray Net system, provided these activities comply with applicable laws and regulations.
If a Spray Net franchisee wants to use advertising or promotional materials not already approved or designated within the previous 12 months, they must submit these materials to Spray Net for written approval at least 20 days before publication. Spray Net will then use commercially reasonable efforts to notify the franchisee of their decision within 15 days of receiving the materials. If the franchisee does not receive written approval within this timeframe, the materials are considered disapproved and cannot be used.
Once advertising materials are approved, a Spray Net franchisee can use them for 90 days, unless Spray Net specifies a different time period or requires the franchisee to stop using the materials in writing. Spray Net retains the right to require franchisees to discontinue using any advertising or marketing material, even those previously approved, at any time. This level of control is typical in franchising, as it allows Spray Net to maintain brand consistency and protect its trademarks. Franchisees should factor in these requirements for approval when planning their local marketing efforts and budget.