Can Spray Net require a franchisee to include specific language on all advertising?
Spray_Net Franchise · 2025 FDDAnswer from 2025 FDD Document
- G. Review of Advertising Materials.
Franchisor will review and approve/reject any advertising or marketing materials proposed by Franchisee in connection with the Franchised Business as described more fully in Section 9 of this Agreement.
Franchisee must list and advertise the telephone number(s) for the Franchised Business in the "White pages" telephone director and the classified or "yellow pages" telephone directory distributed in its trade area and under such categories as Franchisor may specify from time to time.
Furthermore, Franchisee shall obtain listings and/or advertise with Franchisor and other franchisees of the System on electronic yellow pages directory and other online directors as Franchisor may designate, including Google Local, Google Business, Angie's List or similar online directory.
In the event Franchisee does not comply with Franchisor's requests regarding such online listings or advertisement, Franchisor reserves the right to place, modify, or remove such listings and advertisements on behalf of Franchisee.
Source: Item 23 — RECEIPTS (FDD pages 75–219)
What This Means (2025 FDD)
According to Spray Net's 2025 Franchise Disclosure Document, Spray Net retains authority over the advertising and marketing materials used by franchisees. Specifically, Spray Net will review and either approve or reject any advertising or marketing materials proposed by the franchisee. This indicates that Spray Net has the power to ensure specific language is included or excluded from franchisee advertising to maintain brand consistency and compliance.
Spray Net also has the right to specify where franchisees must list their businesses, including online directories and the "White pages" and "yellow pages" telephone directories. Spray Net can also specify the categories under which the franchisee's business must be listed. Furthermore, if a franchisee does not comply with Spray Net's requests regarding online listings or advertisements, Spray Net reserves the right to place, modify, or remove such listings and advertisements on behalf of the franchisee.
These stipulations mean that a Spray Net franchisee must adhere to Spray Net's guidelines and approvals regarding advertising content and placement. This level of control is common in franchising to protect the brand's image and ensure consistent messaging across all locations. However, it also means franchisees have limited autonomy in their local advertising strategies and must work within the parameters set by Spray Net.