What is the purpose of the Initial Marketing Investment for a Spray Net franchise?
Spray_Net Franchise · 2025 FDDAnswer from 2025 FDD Document
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| Name of Fee | Amount1 | Due Date | Remarks |
|---|---|---|---|
| Initial Marketing Investment | $15,000 to $40,000, depending on the number of Designated Territories you purchase.5 | Upon execution of the Franchise Agreement and according to a specific timeline depending upon the number of Designated Territories you purchase. If paid to us, currently collected via GoCardless. | While the Initial Marketing Investment will be paid out to our approved or designated third party suppliers for these kinds of services, we expect and intend to collect this amount directly from you and may keep a portion of the Initial Marketing Investment as consideration for managing the placement and suppliers associated with this initial marketing and related activities designed to (a) increase visibility of the Franchised Business within your Designated Territory, and/or (b) generate prospective client interest and sales appointments prior to and up through the opening and initial operations of your Franchised Business. |
| Contribution to Brand Development Fund (the "Fund") | 2% of Gross Sales; subject to a minimum amount. The minimum amount is based on the number of Designated Territories you have purchased and the length of time your Franchised Business has been in operation | Payable as we on the 1st of determine each month. Currently collected via GoCardless. | We have established a brand development fund (the "Fund") for purposes of promoting, marketing, advertising and otherwise developing the System, Proprietary Marks, Approved Services and our brand generally, as we determine appropriate. We will administer the Fund and will provide you with prior written notice of any change to your Fund Contribution. |
Source: Item 6 — > **ITEM 6 OTHER FEES (FDD pages 15–29)
What This Means (2025 FDD)
According to Spray Net's 2025 Franchise Disclosure Document, the Initial Marketing Investment is designed to increase the visibility of the franchised business within the designated territory and generate prospective client interest and sales appointments. This investment is intended to support the opening and initial operations of the Spray Net franchise. The amount of the Initial Marketing Investment ranges from $15,000 to $40,000, depending on the number of designated territories purchased.
Spray Net expects to collect this investment directly from the franchisee and may allocate it to approved third-party suppliers for marketing services. Spray Net may also retain a portion of the Initial Marketing Investment as compensation for managing the placement and suppliers associated with the initial marketing activities.
In addition to the general Initial Marketing Investment, if a franchisee chooses to offer roofing services, they must make a Roofing Services Initial Marketing Investment of $10,000, of which approximately $1,000 to $5,000 will be required. This investment is separate from the standard initial marketing costs and is specifically for marketing the roofing services aspect of the business.